Social Media Marketing (SMM)
Marketing means to inform and promote the product or service to the Consumers and selling it through various strategies. It also involves Traditional methods as well as Online method specifically known as Social Media Marketing. Social Media Marketing involves creating and sharing content on platforms like Instagram, Facebook, LinkedIn and Twitter to connect with audience. Social Media platforms are used as powerful tools for Communication, engagement and brand building.It helps to develop and execute various strategies and the right combination of these promotional tools based on target audience, marketing objectives and the nature of the product or service being promoted.